To the entrepreneur or business owner who needs their emails to convert:I invite you to become one of the first to...

Discover the deliverability secrets that can make or break your email marketing performance

...especially if your list feels colder than a biohacker's ice bath 🥶

"Matt has a unique way of breaking down the complexity of intimidating email deliverability components into easy to understand and actionable steps. Reading Deliverability Now has saved me hours of research and exposed me to important concepts I did not even know I did not know, let alone how to take action on them. Deliverability Now has been a true gift this year!"

Dustin James – Notion Systems Designer

Why You Should Subscribe Today

On Wednesday, February 1st, 2024 – everything changed in the email marketing world.What happened, you ask?Google (& Yahoo) implemented a new set of “email rules” for ALL email marketers. And if you send more than 5,000 emails per day to Gmail users, you’ve got an even stricter set of guidelines to follow.If I were an internet marketer from the 2005-2008 era, I'd undoubtedly dub these changes the great "email earthquake" or "email armageddon" (with an adrenaline pumping VSL to boot).But I'm not.And I honestly don't think these changes have been that big of a deal for strategic and responsible email marketers.In fact, I think they’re a good thing. Because they're improving the email landscape for all of us who actually care about what we're doing (while keeping the bad actors locked in the spam folder).That said, there are some very specific things you need to do NOW if you want to maintain or improve your email marketing efforts.I talk about these things in my weekly newsletter. And I share the “behind the scenes” strategies I’m using to help my clients win with email.

Can You Give Me An Example
Of One Of These Changes?

Absolutely!In my opinion, the most important change Google implemented is that you’re now advised to keep your spam complaint percentages below 0.1%.

That means for every 10,000 emails you send, only 10 people hit the "mark as spam" button.They also advise to never exceed a 0.3% spam complaint percentage.In the past, these guidelines were more like a suggestion from Google. But on 2/1/2024, they became a hard and fast rule.What will happen if you exceed a 0.3% spam complaint percentage?Google hasn't explicitly said what the consequence will be. But whatever it is, it won't be good for your email performance.That said, by maintaining good list hygiene, proactively removing high spam complainers (yes, you can find these people on your list), getting consent to mail, and making it easy to unsubscribe, you should be able to easily stay within Google's acceptable spam complaint range.But here's the kicker:There's only one way to see your spam complaint percentage from Gmail users. Google does not – and I repeat – does not send this data to your ESP – like ActiveCampaign, ConvertKit, or Ontraport.Even though most popular ESPs have a "spam complaint percentage" field in the email reporting area, none of the data here comes from Google 👇

That's right. Google keeps that data in a proprietary tool.The good news though is that if you're a Google Workspace customer, this "spam reporting tool" is included in your subscription.I'll even show you how to set it up in one of my upcoming newsletters.

Who Am I?

My name is Matt Brown. I'm a full-stack marketer and email deliverability expert.My obsession with deliverability began a few years back when I created all the emails for a successful launch that added $240,000 of new ARR to an online course business.I was ecstatic about those results until I realized that our emails averaged ~9% open rate. At that moment, the deliverability rabbit hole opened up before my eyes. I jumped in and am still exploring it to this day.Now I want to share everything I've uncovered to help you optimize your placement, dramatically increase your open rates, and boost the performance of all your email marketing efforts.I've partnered with entrepreneurs, course creators, and experts to fix their deep-seated deliverability issues, keep messages out of the spam and promo folders, and double the results they get from email.Most recently, I helped a software company increase their open rates by 160.3% and achieve their most profitable promo ever.In my weekly newsletter, I'll share the strategies I'm using right now to help my clients win big with email.

What Do Readers Say?

"Deliverability Now is delightfully nerdy."

Chanti Zak – Creator of the Empathy Marketing Ecosystem

"If you're not paying attention to your deliverability... you are seriously neglecting your business!"

"Matt has helped my biz in so many ways, from making sure our emails land in the primary (yay for 40%+ open rates!) to helping us troubleshoot spam spikes (they happen!).I cannot say enough good things about him. You'd be hard pressed to find another deliverability expert who is as savvy as he is and who's just an absolute pleasure to work with.Sign up already! (And then hire him fast, because I am sure demand is going to go through the roof and his rates will follow the same trajectory, which he deserves.)Thank you, Matt, for everything! You make deliverability fun (and less stressful 🤣)."

Heidi Wenberg – CEO of Successful Fashion Designer

"Matt is a wizard at email deliverability."

"I've been reading, learning and applying the lessons from this newsletter for a few months now. It's given me so much confidence with all the changes going on and made a real impact for my newsletter. Matt has also replied to many of my specific questions with thoughtful and expert responses. Highly recommend."

Matthew Hood – Designer + Developer

"Matt's newsletter is the only thing I've read related to email deliverability that didn't leave me falling asleep on my keyboard."

"His writing is engaging and his information is actionable and easy to digest. As a self-described "non tech person", this newsletter is exactly what I need to make sure I stay ahead of any deliverability issues. Because why devote time and energy to writing amazing emails if no one is going to see them?"

Chrissie Kenaston – Conversion Copywriter

"Matt Brown's email newsletter has been a game-changer for our business!

"Matt Brown's email newsletter has been a game-changer for our business! As someone who has clients that struggle with email deliverability and crafting effective email marketing campaigns, subscribing to Matt's newsletter has been a lifesaver. His insights and strategies have saved the day for us and our clients more than once, turning our email woes into wins.Matt’s expertise in email marketing, list management, and deliverability is unparalleled. He breaks down complex topics into actionable steps, making it easy for us to implement and see immediate results. Thanks to his guidance, our open rates have soared, and our email campaigns are now a crucial part of our marketing strategy.If you're looking to master email marketing and ensure your messages land where they should, Matt Brown's newsletter is a must-read. It’s like having a personal email marketing consultant on call, without the hefty price tag!"

Will Taylor – Founder of Trebl Digital

"It wasn’t until I started reading your newsletter that I began understanding the deeper problems and how to fix them."

"I suspected there were deliverability issues with my client’s email marketing. Thank you for equipping copywriters with valuable information and delivering it bite-sized. It's still overwhelming, but it's reassuring to know you are keeping us updated as things continually change within the industry."

Kathy McClelland – Health Copywriter

Who Should Subscribe To The Deliverability Now Newsletter?

If you can check off at least one of these boxes, I can confidently say the Deliverability Now newsletter is for you:✅ You have an email list with over 5,000 contacts who use Gmail or Google Workspace✅ A meaningful portion of your revenue can be tied directly to your email marketing✅ You've seen a steady decline in email open rates, click rates, and sales over the past year✅ Your leads and customers consistently contact you saying, "I didn't get your email!"✅ No matter what you do, your messages always seem to land in the spam or promo folder✅ You know how important email deliverability is, but have no idea where to get helpful information about it✅ Your opens rates (excluding Apple Privacy Opens) are consistently below 15%✅ You feel like there's a big segment of "cold" or "dead" contacts on your list (don't unsubscribe these people until you hear what I have to say!)✅ You know your spam complaint percentages are currently above 0.3%

Who Should Not Subscribe To The Deliverability Now Newsletter?

This newsletter isn’t for everyone.And the last thing I want is to fill up your inbox with more emails you won’t read. If any of the following apply to you, please don’t sign up for my newsletter.❌ You have less than 1,000 people on your list, with no plans to grow beyond that number❌ Whether it's an open, click, or sale, your emails don't need to convert❌ You're not gonna read my emails and implement the strategies I send you each week (you know I'm gonna have some awesome engagement automations built in ActiveCampaign 😉)

Will This Newsletter Help
My Ecommerce Business?

I'm gonna keep it 💯 with you.While I've never worked with a DTC-style ecommerce business on a deliverability optimization project before, I'm confident that the tips and strategies I'll share with you will help you monitor and improve the deliverability for your ecommerce brand.The email deliverability principles I've learned are universal. They might just look a bit different in application than they would for a "thought leader / expert" or SaaS business.🤫 Psst… if you are an ecommerce brand with deliverability issues, hit me up and I'll give you a good deal on an optimization project. Just be patient with me as I learn the ropes in Klaviyo.

Here's A Sneak Peek At Some Of The Topics I'll Cover In Upcoming Newsletters

→ How to test your deliverability so you can know whether you have a problem or not→ Why do emails land in the spam or promo folder in the first place?→ WTF are SPF, DKIM, DMARC, and BIMI? (and why do I suddenly need to care about them?)→ How do I monitor (and improve) my spam complaint percentage with Google?→ Subject lines, emojis, images, links: Everything you need to know→ What's the difference between my sender reputation, domain reputation, and IP reputation?→ And much more!

Deliverability Is Boring! Will Your Newsletter Put Me To Sleep?

I get it. Learning the ins and outs of deliverability is kind of a headache. I've got the gray hairs and Costco-sized box of Alka-Seltzer to prove it.But here's my promise to you:I swear to make every email I send you as thrilling as a Robert Ludlum paperback (the dude who wrote The Bourne Identity).My goal is to make learning about deliverability fun and exciting for you – because you'll be seeing the positive impact it makes in your business.If at any point, you feel a migraine coming on as you read my emails, I give you full permission to unsubscribe immediately.I'll even put the unsubscribe link in a size 14 or 16 font so you won't have to squint to find it.But if you enjoy and benefit from my emails, all I ask is that you send this page to anyone you think could benefit from optimizing their deliverability.

Subscribe to the Deliverability Now newsletter today👇

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In a minute or so, ActiveCampaign will fire off your welcome email.Keep an eye out for a message from matt@deliverabilitynow.com.From there, open it up and reply with your biggest questions about deliverability.Talk with you soon!